Freedom to Marry Launches Huge Public Education Campaign

Freedom to Marry just announced the launch of “Why Marriage Matters,” the largest-ever national public education campaign aimed at increasing majority support for ending the exclusion of same-sex couples from marriage.

The organization will be running ads across the United States featuring gay, lesbian and straight couples talking about why marriage matters to them. The organization has pledged to raise and spend $10 million over the next three years on the Why Marriage Matters campaign, which will launch during Freedom to Marry Week on Valentine’s Day.

“Across the country the thinking of many Americans, from the president to the people next door, continues to – as President Obama put it – ‘evolve’ toward support for same-sex couples joining in the freedom to marry. Freedom to Marry’s team has crunched over a decade’s worth of polling data and field experience to crack the code on moving the reachable but not yet reached,” said Evan Wolfson, Founder and President of Freedom to Marry. “By engaging friends, families, and neighbors in personal conversations about why marriage matters, each of us can help fair-minded people wrestling with a lack of information and uncertainty, and change hearts and minds.”

Sean Eldridge (who is also the fiance of Chris Hughes, the co-founder of Facebook) talks about his work as Political Director of Freedom to Marry with Cory Ashworth from 100.5 The Peak. Listen to the interview here.

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