According to the GLAAD website, “millions of people around the world have started to wear purple on this day as a sign of support for lesbian, gay, bisexual and transgender youth and to speak out against bullying. Spirit Day was started in 2010 by teenager Brittany McMillan as a response to the young people who had taken their own lives.
Observed annually on October 20, individuals, schools, organizations, corporations, media professionals and celebrities wear purple, which symbolizes spirit on the rainbow flag. Getting involved is easy — participants are asked to simply “go purple” on October 20 as we work to create a world in which LGBT teens are celebrated and accepted for who they are.
Let’s send a message to all the young people looking to find acceptance for themselves, their family and friends who are gay, lesbian, bisexual, or transgender. From television studios to school assemblies to storefronts to sporting events: Wear purple on October 20!”